Indian privacy law is going to be almost similar to what GDPR is.
TransUnion director head Ryan Kemp said “GDPR has restricted marketers abilities to micro target
customers and that’s why we have seen a huge rise in the use of widely accessible data ,that doesn’t
infringe on a person’s privacy, but can give you a better understanding who you are marketing to”
Kemp continued “While it’s positive to see marketers adapting to the new environment, it’s more
important than ever post GDPR that brands treat any data they use with care, marketers need to go and
understand the repercussions that if they don’t follow the regulation, not least because the rules will
tighten further with eprivacy on the horizon”
It’s the thing we would be waiting for in India as well. If Indian privacy code is approved will there be any
other law? On the horizon.
Under GDPR, companies can be fined up to 4% of their worldwide annual revenue from the previous
financial year. This is a staggeringly large penalty. A violation could cost Facebook, for instance, up to~$1.6 billion. The number would be much greater for companies such as google and Amazon.
One of the major effect is consumer control as they can decide what the company shall know about
them and what they want the company to delete.
If the company is selling any kind of good or services online they must get the GDPR compliance. Which
means it’s applicable to them as well. It’s important to appoint a data auditor and change the privacy
We will see what affects GDPR has and how can India be prepared and what shall we know.
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