As we spoke, the Indian privacy code 2018 which is yet to be sent in parliament for approval includes
lots of rules and things which are in the GDPR (General data protection regulation).
All around the world we all are putting our information online which is causing cyber-attack, hacks and
data breaches. Such topics are the topics we shall show lots of concern and create awareness.
Indians as well as the people abroad shall be prepared for the laws and create trustworthy relationships
with consumers. Let’s see how the Indian privacy code would be and let’s be aware that it will affect
marketing. The websites tracks your moves and then show you the ads of the particular product which
you have been browsing.
Data has transformed the world of marketing, enabling organization to target their customers with an
extraordinary level of granularity and accuracy. From purchased data base to tracking a particular
consumers website behavior. The GDPR restricts the marketers access to the data. They won’t be able to
request information on their family income if the user is just signing up for newsletter. The end result is
that the marketers will have to earn the right to communicate with consumers. Prior the privacy law
comes, marketers were competing for attention, now they will have to compete just for the right to
have their content show up in a consumers inbox.
In the long run, that will raise bar for good quality content globally.
You can raise your privacy bar by following all your favorite brands and influencers only on clevert.me