Organisation use information from a variety of sources for a variety of reasons. You are familiar with
some of them.
Sometimes business wants to send you an offer, they want to understand their market reach, develop
new products and they have to improve customer service. Also, the firm use information to protect you
and then also from risks related fraud.
Appealing the consumers is always in their mind to they get the lists of the individuals who may have
interest in buying their products or services. The list is got from variety of resources, including public
records, telephone directories,etc.
The exchange about our personal information happens. The exchange usually involves only the basic
contact information about your purchases. The list they get are used to send mail to you or call or text
promotional offers. This enables a company to more effectively reach out to individuals.
Sometimes, they also take surveys you fill out or from general communication with you. Though your
details are shared it has significant benefit as well such as early detection and prevention of fraud by
verifying your identity.
Being able to recognize a customer, especially when transacting business over the desktop or on a
mobile phone. It helps reduce the chances of you becoming a victim of identity fraud.
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